DD News’s New Orange Logo Leads To ‘Saffronisation’ Of State-Run Broadcaster Claims From Oppn – News18
DD News’s new logo has sparked a controversy with the opposition claiming that the state-run broadcaster is undergoing ‘saffronisation’. (Image: X/@DDNewslive)
Prasar Bharati ex-CEO and Trinamool Rajya Sabha MP Jawhar Sircar also questioned the timing of the new logo reveal.
The new logo of DD News, the news channel of the state-run Doordarshan, has sparked a debate mere 48 hours after unveiling of the new logo. DD News’s previous logo was in ruby red colour and the new logo is orange in colour.
The change in the logo has made the news channel subject to criticism from the opposition parties who allege that Doordarshan is undergoing “saffronisation”.
While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before.. Experience the all-new DD News!We have the courage to put:
Accuracy over speedFacts over claimsTruth over sensationalism
Because if it is on DD News, it… pic.twitter.com/YH230pGBKs
— DD News (@DDNewslive) April 16, 2024
The broadcaster, according to a report by the Indian Express citing Gaurav Dwivedi, its chief executive officer (CEO), said the new logo merely reflects a change of visual aesthetic.
However, leaders of opposition parties questioned the timing of unveiling the new logo, ahead of the Lok Sabha polls.
As ex CEO of Prasar Bharati it hurts to see the saffronisation of Doordarshan’s logo — just before elections! It will influence voters, by overlaying the colour one religion and Sangh parivar colour with a ‘neutral’ Public Broadcaster and a biassed Govt/Regime! pic.twitter.com/g7m0PH9nMf— Jawhar Sircar (@jawharsircar) April 20, 2024
The new logo was unveiled on Tuesday evening and DD News made the announcement on social media site X via its official handle.
“While our values remain the same, we are now available in a new avatar. Get ready for a news journey like never before. Experience the all-new DD News!” DD News posted on its official X handle along with a video of its new logo.
“We have the courage to put: Accuracy over speed; Facts over claims; Truth over sensationalism. Because if it is on DD News, it is the truth! DD News – Bharosa Sach Ka,” they further added.
Leading the criticism of the broadcaster was All India Trinamool Congress (AITC) Rajya Sabha MP Jawhar Sircar, who once served as the chief executive officer (CEO) of Prasar Bharati between 2012 and 2014.
Prasar Bharati is the statutory body that oversees Doordarshan and All India Radio (AIR).
“It’s quite inappropriate to see the national broadcaster has chosen the colour saffron for its branding,” Sircar said in a video posted on social media site X.
“I consider this a transgression of the Model Code of Conduct,” Sircar further added, questioning the timing of the change.
“It is using a particular colour, signifying a particular religion, over the state-funded machinery. A machinery, a network that is supposed to be completely neutral and at arm’s length,” he further added.
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