Reena Jagtap: Redefining Digital Marketing with Strategy and Innovation
With diverse international experience and a passion for innovation, Reena Jagtap continues to redefine digital business and performance marketing.
Reena Jagtap
In the ever-evolving world of digital business and performance marketing, few professionals have made as significant an impact as Reena Jagtap. With over a decade of experience spanning both B2B and B2C sectors, Reena’s journey from a Manufacturing Engineer to a Marketing Strategist is a testament to her adaptability, strategic vision, and relentless pursuit of excellence.
A Career Defined by Innovation and Leadership
Currently leading the ABX (Account-Based Experience) Vertical Strategy at Henkel Adhesive Technologies, Reena plays a crucial role in shaping the CX Large Accounts ecosystem. Her expertise extends across Research, Content Strategy, Content Production, Media Planning, Activation, and Performance Measurement—ensuring that Henkel’s industry verticals remain at the forefront of digital transformation.
Her career has been marked by high-impact collaborations with some of the world’s most prestigious brands. At Audi India, she led the digital strategy for multiple new car launches, including the historic debut of Audi’s first electric vehicle in India—the Audi e-tron. During her tenure at Edelman India, she had the privilege of working closely with the team of late Mr. Ratan Tata, one of India’s most revered industrialists and philanthropists.
Reena’s ability to seamlessly integrate digitalization, customer experience, and marketing strategy has positioned her as a thought leader in the industry, helping global brands like Henkel, Audi, and the Tata Group navigate the complexities of the digital age.
Awards and Industry Recognition
Reena’s outstanding contributions to marketing and strategy have earned her numerous accolades:
- Top 40 Under 40 Industry Experts (2023) – Business Mint
- Top 50 Inspiring Women – FoxStory India
- #WomenWhoMeanBusiness – Titan Campaign
- Above and Beyond Employee of the Year – Skoda Auto Volkswagen Group
Her influence extends beyond corporate success—she is deeply invested in mentoring and empowering young marketing talent. Recognized by Times Pro as a leading mentor in marketing, she actively shares her insights through guest lectures, industry panels, and jury roles for prestigious marketing awards like:
- ET Brand Equity’s ET DigiPlus Awards
- ET Trendies Awards
- Exchange4Media’s IDMA Awards
Shaping the Future of Marketing
An engineer-turned-marketer, Reena holds a Bachelor of Engineering degree in Production Engineering from Mumbai University and an MBA in Brand & Communication Management from Symbiosis International University. This unique blend of technical acumen and strategic marketing expertise enables her to craft innovative, data-driven marketing solutions that drive business growth.
As a sought-after speaker at CMO roundtables, industry panels, and global marketing conferences, Reena actively contributes to discussions on Marketing, Digitalization, Customer Experience, and Performance Marketing. Her ability to translate complex marketing challenges into scalable and impactful strategies has made her a trusted voice in the industry.
A Visionary Leader Driving Transformation
With diverse international experience and a passion for innovation, Reena Jagtap continues to redefine digital business and performance marketing. Whether it’s launching cutting-edge digital campaigns, mentoring the next generation of marketers, or shaping brand narratives, she remains committed to transforming challenges into opportunities.
Her journey is a powerful example of how strategic vision, adaptability, and continuous learning can lead to industry-defining success. And as the digital landscape continues to evolve, one thing is certain—Reena Jagtap is just getting started.
