“Drishti Anand Revolutionizes Indian Fashion with Inclusive and Sustainable Brand, LetsDressUp (LDU)”

Drishti Anand, formerly a medical practitioner turned entrepreneur, embarked on a transformative career journey driven by a personal experience that revealed a deep-seated passion. Frustrated by the challenge of finding clothing that both fit well and embraced individuality, Drishti founded LDU (Let’s Dress Up). Under her leadership, LDU is pioneering the creation of the most inclusive fashion company for women across India.

LDU’s vision is to empower women in every corner of the country to feel confident and comfortable in their size and style. A standout achievement of LDU is the introduction of an Indian size chart tailored specifically to the diverse body types of Indian women. Their extensive size range, from XS to 8XL, ensures inclusivity across all styles. Notably, LDU has eliminated the additional “fat tax,” normalizing inclusivity in fashion pricing.

What truly sets LDU apart is its unwavering commitment to sustainability and local support. They operate with a zero-dead inventory model, prioritizing environmentally friendly production processes. This approach not only minimizes waste but also empowers Indian suppliers, fostering a more sustainable and locally supportive fashion industry.

Drishti Anand and her team at LDU are revolutionizing the fashion landscape in India by placing inclusivity, sustainability, and empowerment at the forefront. Their dedication to providing clothing that embraces the diversity of Indian women is reshaping industry norms. By offering a wide size range and unbiased pricing, they promote confidence, comfort, and individuality for women nationwide. Through their innovative approach and values-driven business model, LDU is setting a new standard for the fashion industry in India, promoting a more inclusive and sustainable future.